On this lazy, sunny Sunday morning, I got down to watching some TED talks. One ted talk that I liked especially was The Superpower of the Conman by Alexis Conran. Conran argues that magicians, conmen, politicians, and salesmen, all use a singular strategy: they sell you a story. They sell you a narrative. The TED talk can be perused here:
Conran argues that there are five basic strategies that these actors use to sell you their products, or to deceive you. A good strategy usually contains 2 or more of these basic strategies:
1. Misdirection
2. Time pressure
3. Opportunity or good deal syndrome
4. Social compliance
5. Social proof
Conran uses this concept to explain how fake news manage to drive our narratives by misdirecting on social networks; how husslers make you behave how they want you to.
Conran argues that there are five basic strategies that these actors use to sell you their products, or to deceive you. A good strategy usually contains 2 or more of these basic strategies:
1. Misdirection
2. Time pressure
3. Opportunity or good deal syndrome
4. Social compliance
5. Social proof
Conran uses this concept to explain how fake news manage to drive our narratives by misdirecting on social networks; how husslers make you behave how they want you to.
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